About Be IN Campaign
- Details
- Written by Together
Be IN Campaign will bring together youth organisations and young people from 23 countries of Europe to develop ambitious European youth campaign.
This campaign will encourage youth participation in public affairs, promote European citizenship, cultural diversity, volunteering and international mobility and inform young people about the Youth in Action programme and other opportunities to participate. The project aims to increase the access of young people, particularly those with fewer opportunities, to quality information.
The symbol of the project will be the Youth in Action sailing boat, painted in the European colours, decorated with the Youth in Action logo and with young Europeans on board. It will travel to 30 European harbours and participate in various regattas to race for the European values and increase the visibility of the project. It will be accompanied by the Youth in Action minibus.
In each of the participating countries, there will be a national project team consisting of 20-50 young people who will implement the campaign and the project. We will prioritize involvement of young people with fewer opportunities. Representatives of the project teams will participate in three international seminars - the Kick-off Seminar in Luxembourg, the European Youth Information Meeting in Metz, France for 69 young people and the final Evaluation Conference in Luxembourg.
The main aim of the project is to implement a European youth information campaign.
The products of the campaign will be developed by young people themselves. The Youth in Action TV will broadcast on Internet videos from various Youth in Action projects, thematic videos and interviews about topics of the campaign. The Multimedia Library will collect videos, presentation, newsletters and other multimedia materials from various Youth in Action projects. The Together Magazine, printed in 5000 copies and available in electronic version, will be disseminated all over Europe. All the products of the campaign will be published at the Internet portal that will also contain additional articles, links and sections about youth information, youth and media as well as the topics of the campaign. Youth information using traditional methods are not efficient in attracting young people with fewer opportunities. We will use intensively social networks such as Facebook, Twitter and YouTube to share information within the campaign.
We will involve almost 700 young people as active participants who will implement the European youth information campaign and participate in the activities of the project. The project will bring these young people closer to media and political representatives and encourage their participation. It will also contribute to their personal and social development, and increase their employability.
